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Services

Five practices. One person accountable for all of them.

Hire for a slice or for the product that needs the whole path. Either way, Farhan Shaikh is the one scoping it and shipping it.

Service catalog

01

You have a workflow the market tools almost fit, and “almost” is costing you.

Custom software & web apps

Web applications, SaaS, dashboards, APIs, and the unglamorous work of replacing a legacy system that still runs the business.

Most teams do not need another generic SaaS seat. They need software that matches a real workflow — quoting, inventory, onboarding, billing — and that other tools can talk to.

I design and build the application end to end: data model, API, interface, auth, and the integrations that keep you from re-typing everything into a spreadsheet at 6pm.

Full-stack web applications
Product-grade apps with a clear domain model, not a pile of screens on a CRUD generator.
SaaS platforms & dashboards
Multi-tenant products, operator consoles, and the reporting your team actually opens.
APIs & integrations
REST (and the rest) so billing, CRM, and ops tools stop living in separate universes.
Legacy modernization
Replace or wrap the system everyone is afraid to touch — in slices, with the lights on.
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02

You need an app in people’s pockets, and you need someone who has shipped one past TestFlight.

Mobile app development

Cross-platform and native-quality mobile products, from first build through store submission and the updates after launch.

A mobile app is a product with a distribution problem. Stores, push, offline, payments, and OS changes are the work — not just the screens.

I build the app, the API it needs, and the release path. If you already have a web product, we extend it instead of inventing a second business.

iOS & Android
One product on both platforms, with platform behavior treated as a requirement, not a surprise.
Cross-platform development
Shared codebase where it pays, native modules where it matters.
Store deployment
Listings, signing, review notes, and the unglamorous checklist that gets you approved.
Maintenance & updates
OS upgrades, dependency drift, and the small fixes users actually notice.
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03

You have documents, tickets, or a repetitive process — and a model should do the first 80%.

AI / ML solutions

LLM features, chatbots, custom models, data pipelines, RAG, and the boring automation that actually saves hours.

If the pitch is “we should add AI,” we will not. If the pitch is “our team searches 400 PDFs” or “this queue is human copy-paste,” we will.

I wire models to your data and your product: retrieval that cites sources, tools that take actions you allow, and pipelines you can inspect when they are wrong.

LLM & chatbot integration
Assistants grounded in your content, with guardrails, not a wrapper on a public chatbot.
Custom model work
Fine-tuning or classical ML when a prompt is the wrong instrument.
Data pipelines & RAG
Ingest, chunk, retrieve, and evaluate — so answers come from your corpus.
Automation
Classify, extract, route, draft. Humans stay on the decisions that need them.
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04

Deploys scare you, or you cannot draw the production diagram from memory.

Cloud & DevOps

AWS, GCP, and Azure architecture, CI/CD, infrastructure as code, and monitoring — so production is not a ritual.

Cloud work fails in two directions: a pile of click-ops nobody documented, or a platform so abstract the app team cannot ship.

I set up the path from git to production: environments, secrets, deploys, and alarms. Enough infrastructure as code to rebuild it; not a shrine to YAML.

Cloud architecture
AWS, GCP, or Azure shaped around the product, not a vendor bingo card.
CI/CD pipelines
Test, build, and release on every merge. Rollback that is not folklore.
Infrastructure as code
The environment lives in the repo. Review it like you review the app.
Monitoring & observability
Logs, metrics, traces, and alerts that fire for users — not for noise.
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05

The product is confusing, or you are about to write a lot of UI and want it to hold together.

UI/UX & product design

Product strategy, wireframes, prototypes, design systems, and usability testing — so engineering builds the right thing.

Design here is not a mood board. It is deciding what the user is trying to finish, stripping the rest, and making the remaining path obvious.

I work in the same engagement as the build: sketches and prototypes first, then a system the UI can grow in without inventing a new pattern every Thursday.

Product & UX strategy
What we are not building, who it is for, and the one job the first version must do.
Wireframes & prototypes
Clickable enough to argue about before it is expensive.
Design systems
Tokens, components, and rules so the fifth screen does not look like a different company.
Usability testing
Watch someone use it. Fix what they trip on. Repeat until it is boring — in a good way.
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Process

Discover → Design → Build → Launch & scale

Same sequence on a two-week spike and a six-month platform. You always know which step we are on.

  1. 01

    Discover

    A short, honest discovery: users, constraints, existing systems, and the decision you need this software to support. You get a scoped plan, not a 40-page deck.

  2. 02

    Design

    Flows, information architecture, and the technical shape of the thing — APIs, data, and what we will not build yet. Validated with you, then we cut code.

  3. 03

    Build

    Tight iterations with demos you can click. Tests where they earn their keep. The person who scoped it is the person writing it.

  4. 04

    Launch & scale

    Production, monitoring, and the next slice. If you want to own it in-house later, you get code and context — not a black box.

Next

If this is the work you need, say so.

A short note is enough. Farhan Shaikh replies within one business day.

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